Welcome to my portfolio, a foundation for examples of my design and web development work.
About Me
I am a dynamic and design-driven digital media professional, adept at crafting compelling content for diverse platforms, seamlessly blending creativity with practicality. My background includes a proven track record of delivering inspiring and practical solutions. I excel in fast-paced, self-directed environments, leveraging strong technical, analytical, and strategic thinking skills to achieve impactful results.
Web Management and design
email Design
Graphic Design
Brand Oversight
Summer@ComArtSci
College Programs
The Celebration
Campaign Marketing
Michigan State University User Experience Master's Program
Problem
A new master’s program needs students to admit into the program.
Solution
Bring awareness about the program to prospective students who would be interested in enrolling.
What I Did
Worked with the program’s team to define an overall aesthetic, select imagery for ad creative, film informational videos about the program, create website and email copy, and create target personas based off of industry data in order to help direct paid social media and PPC campaigns.
Michigan State University Strategic Communication Master's Program
Problem
An established program is seeing an enrollment decline and is seeking students.
Solution
Analyze the current marketing funnel and create new personas based off of past enrollment.
What I Did
Outlined adjustments to the PPC advertising the program has been running, including updates to target regions and keywords from Google Search Console, additions to artwork, and changes to copy. Suggested additional adjustments to the program’s pages on college website including auditing the content for SEO and accessibility, reducing the number of pages to streamline the user journey and include an RFI form closer to the top of the page.